A proven business

Our 'ready-set' poultry micro-enterprise simply requires microfranchisees to follow a series of prescribed steps.

How it works
Microfranchisees join self-selected credit groups. We set each microfranchisee up with a standardised, poultry-raising microenterprise which is customised to suit local conditions. 
  • Each microfranchisee builds a purpose-built chicken coop.
  • We supply commercial-breed chickens, commercial feed, vaccinations, feeders and materials on consignment. 
  • Chickens are raised in approximately five cycles over 12 months.
  • We sell fully-grown chickens to large-scale buyers, on behalf of microfranchisees.

Benefits
  • Microfranchisees don’t have to learn through trial and error, they receive training and simply follow a series of prescribed steps - an advantage for the ultra-poor who are extremely risk averse.
  • Participants can access formal markets for the first time - we negotiate prices with suppliers (eg large scale hatcheries) and buyers, providing economies-of-scale benefits which are unattainable on an individual basis. 
  • Microfranchisees are empowered as small business owners improving their economic self-reliance.