  "Really delicious!" That's the verdict from customers who've been seeking out the Khmer herb & lime flavoured grilled & fried chicken at our new street food stall in Chhouk township. The stall means we can now sell chickens produced by microfranchisees in our programme direct to the public instead of back to suppliers as the only option.
We started selling grilled & fried chicken from the stall in June, and while it's early days, we're delighted with its success. Local resident Sang Sang (pictured) has been brought in to manage the venture and is currently selling around 13 chickens a day, for a 50% higher price than we can get from selling to suppliers. Who knows, from humble beginnings maybe one day our brand will be as synonymous with fried chicken in Cambodia as a certain white-haired gentleman from America! Click here to be part of our life changing project!
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When we first started this project, it was important to know what kind of difference we would make in the lives of the ultra poor of Cambodia. It had to impact their family in a way that would break the cycle of poverty and be able to provide for their family in the most basic way, like sending their children to school, having access to medical care when required and being able to afford regular meals. Many of our microfranchisees are already working long hours for as little as 50 cents a day and it was important that the business they were going to venture into was not going to interrupt their current main source of income. We designed a program that would only take an extra one hour’s work a day to maintain (usually completed before or after work). After our successful microfranchising cycles, we were able to compare the profit of 1 hour of work with Catalyst vs 1 hour of work at their usual job, as well as comparing how many hours it took to make the average ultra-poor monthly wage of $45: 
What an amazing difference! We knew we were on to something great when we saw the difference it was making in the lives of people who need it the most.
Our team at Catalyst Microfranchising invites you to be a part of this amazing journey with us. Let’s change the world, one family at a time. Click here to find out how to be part of this project. |
our storyWe founded Catalyst social enterprise after living in South East Asia and seeing first-hand the daily struggle rural villagers face in meeting their basic needs. Archives
December 2017
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