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We've entered the Cambodian fast-food market!

9/7/2014

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"Really delicious!" That's the verdict from customers who've been seeking out the Khmer herb & lime flavoured grilled & fried chicken at our new street food stall in Chhouk township. The stall means we can now sell chickens produced by  microfranchisees in our programme direct to the public instead of back to suppliers as the only option.  

We started selling grilled & fried chicken from the stall in June, and while it's early days, we're delighted with its success. Local resident Sang Sang (pictured) has been brought in to manage the venture and is currently selling around 13 chickens a day, for a 50% higher price than we can get from selling to suppliers.

Who knows, from humble beginnings maybe one day our brand will be as synonymous with fried chicken in Cambodia as a certain white-haired gentleman from America!


Click here to be part of our life changing project!

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What Kind of Impact are We Making?

3/7/2014

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When we first started this project, it was important to know what kind of difference we would make in the lives of the ultra poor of Cambodia. It had to impact their family in a way that would break the cycle of poverty and be able to provide for their family in the most basic way, like sending their children to school, having access to medical care when required and being able to afford regular meals.

Many of our microfranchisees are already working long hours for as little as 50 cents a day and it was important that the business they were going to venture into was not going to interrupt their current main source of income. We designed a program that would only take an extra one hour’s work a day to maintain (usually completed before or after work). After our successful microfranchising cycles, we were able to compare the profit of 1 hour of work with Catalyst vs 1 hour of work at their usual job, as well as comparing how many hours it took to make the average ultra-poor monthly wage of $45:
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What an amazing difference! We knew we were on to something great when we saw the difference it was making in the lives of people who need it the most. 

Our team at Catalyst Microfranchising invites you to be a part of this amazing journey with us. Let’s change the world, one family at a time. Click here to find out how to be part of this project.
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    our story

    We founded Catalyst social enterprise after living in South East Asia and seeing first-hand the daily struggle rural villagers face in meeting their basic needs. 

    Although Cambodia is a fast-developing, dynamic country, 57% of Cambodians still live on less than US$2.00 per day, and 90% of Cambodia's poor live in rural areas which lack even the most basic of infrastructure, a legacy of three decades of civil war and unrest.
     
    After running a small-scale microloan programme in 2009, we found that partipants struggled to pay back even small microloans.

    Abandoning the aid approach we instead spent a lot of time talking to people who earn less than $2.00 per day to find out the help they needed and wanted. 

    In partnership with a local development entrepreneur we developed a locally-led social business to give villagers a competitive advantage.

    We exist to create social impact that is economically and environmentally sustainable.
                                              Gerard & Hana Wakefield

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