New market-based approach

Microfranchising is a next-generation approach to poverty alleviation, which helps the ultra-poor access formal markets.  

A structured business approach

$2.3 trillion has been spent on global aid in the last 50 years, yet 2.4 billion people still live on less than $2.00 per day.  It's time for a different approach.

Microfranchising is part of a new generation of development which merges business principles and philanthropy. In essence it assists the poor to create their own sustainable income by operating a proven business system. 

One of the characteristics of the ultra poor is that they often live in isolated rural villages which lack basic infrastructure, for example sound roads to access urban areas. Microfranchising addresses this problem by helping the ultra poor to access formal markets and distribution channels, which they wouldn't otherwise be able to access as independent microentrepreneurs. 

We're currently New Zealand's only microfranchise social enterprise and we're operating Cambodia's only agricultural microfranchise programme, providing small-scale poultry-raising businesses to rural villagers earning less than US$2.00 per day.